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My View

Music Industry 2005

                When I wrote "My View 2004" many people felt I was being cynical about the music industry.

                That while I was speaking from experience, I was also not giving enough credit to the changes that

                were taking place. The point I was trying to make was that with so many technological changes happening 

                many top executives were slow to move forward from either lack of knowledge or a fear of being obsolete.

                In any successful business, changes and attitude start at the top, they have to be clear and concise with an 

                agenda that everyone understands and believes in and I felt most record companies did not come close.

 

I felt then and I still do today that the music industry and for that matter the entertainment industry 

is in for a radical change and by radical I don't mean the religious right getting their way, 

                    (which probably will happen). What I'm saying is the quality in digital products for recording music 

                and film and software for presentation and distribution is becoming exceptional. Factor in the ease of use 

                while at the same time the cost for said product is going down and you have an army of entrepreneurs making 

                waves like never before. You need not look any further than what has been happening with independent films 

               and the Oscar buzz. Factor in that off shore sites from Russia and China to name a few are selling music 

                cheaper and cheaper that it will be a matter of time when music will be given away as a promotion tool.

                That TIVO and other companies will be downloading movies very soon to your home entertainment computer

                and you have a wide open opportunity for independent artists and film makers to control the business 

                landscape.

                   As I said the industry is and will continue to change, but I think the changes will be forced by independent 

                artist whom feel they don't need the major players like they once did. The fact that on line sales for the past

                2004 holiday were at record numbers and you understand that the playing field is leveling out. That indies 

                use the net to sell and distribute product.

                Only time will tell, but I'll bet as technology advances and clever and talented entrepreneurs take advantage you

                will see some major changes moving forward.

                All the best   JJ

My View 2004